Joined: 01 Nov 2018
|Posted: Sat Sep 14, 2019 10:41 am Post subject: Environmental advertising
|Environmental advertising :
Environmental advertising refers to all methods of advertising related to the goods or services of real or law firms in urban space, at the point of purchase or outside the point of sale, which is carried out to inform and attract customers. Another name for environmental advertising is outdoor advertising and is intended to use tools that communicate with the customer in the workplace, outdoors and at work.
Environmental Advertising Purposes:
The main purpose of any model of urban advertising is simply to introduce goods and services, raise brand awareness and attract more customers than competitors. Without advertising, no brand is known and until a brand name is resonated among customers, it cannot sell its products or services as they should. There are a lot of competitors in every field of business, and a manufacturer can be more successful with wide-spread advertising in urban space, the Internet and social media. Today, most people spend most of their leisure time on the Internet and social networks, so in addition to environmental advertising, one should not overlook web-based and social media methods. In order to succeed in your field of work, you must not only use a variety of publicity methods in urban space, such as environmental advertising, but also ways such as radio, television, newspaper and magazine advertising, network advertising Social Media and Advertising on Related Websites and Inserting Fixed and Moving Advertising Banners on those websites promote your products and services extensively and showcase your brand to different age groups to maximize your profit beyond your imagination. River.
Environmental media and advertising:
Signboarding: It is one of the oldest advertising methods. From the distant past human beings have introduced their goods and services by introducing their brand on stone or walls or on paper to introduce the goods they were selling or the services they provided, and for the first time in They made their way to the boards and made them public, since then the boards have changed a lot from day to day until they become modern and modern. In the past, billboards were light and only a few words, but today the boards come in many different forms and names such as Chelnium, Steel, Thermood, Composite, Neon, Flexi, Lightbox, Vacuum, LED boards and ... are made and installed.
Urban Television: Another modern method used to promote goods and services as well as public information in the urban space is urban television. This advertising tool can easily penetrate the visual mind of any person and make people a loyal customer because of your video and promotional images.
Billboard: One of the most widely used advertising tools that are installed in places like squares, highways, bridges, pedestrian crossings. These huge panels can easily be seen from afar. With a short promotional word, Shiva and Tavin can engrave your brand name on customers' minds and customers will be reminded and associated with your brand when you need your products and services. Urban billboards are an effective advertising tool and you can easily advertise by renting an advertising billboard.
Banner Lamppost: A new one-by-three-meter-wide advertising structure with a metallic background and your advertising content printed on fabric or flex and then glued to the metal frame.
Advertising Boardboard: It is a portable sailboat structure and is a more affordable option than renting a billboard and can deliver good results for your advertising like billboards.
Advertising Stand: Advertising stands are one of the beautiful advertising tools that can be used in both stand and desktop and contain many types such as exhibition stands, store stands and advertising stands.
Banner Boards: One of the cheapest advertising methods that today with the advent of advanced devices within a very short time can be a banner with multiple images and colors can be displayed and displayed.
Tractor printing, brochures and catalogs: They are the most widely used print service and advertising tool and you can easily introduce your products and services to others.
Sampling Advertising: Sampling is one of the most useful methods for advertising. In this way, trained people and samplers explain the goods and services to the public and discuss their benefits, and people can easily test the product or service they want, or if the product cannot be tested, samplers can The catalogs and illustrations provide descriptions for customers, and the audience receives the answers to their questions at the same time, deciding whether or not to use the product.
Guerrilla Advertising: Using innovative ideas to try to surprise customers with specific tricks and implement a movement that allows people to use a product at once, express their feelings and the benefits of a product Understand and buy.
Promotional stickers: These are promotional stickers that are designed in 3D on the street or walls, and will surprise the audience as if a completely realistic image appears in front of your eyes.
Wall Posters: Advertising posters are installed on pedestrian crossings and on construction sites and are publicly available.
Transit Advertising: These types of ads are highly targeted and are installed on all urban and interurban vehicles, and many people with different tastes can easily see these pictures and advertising words, and of course the ad is engraved in mind and Reminds people when needed.
Promotional Dolls: Another type of advertising is that people wear doll clothes and attract viewers by encouraging them to buy tracts or brochures.
Digital Marketing: This is a more web-based advertising method and is becoming very common nowadays and everybody is looking for digital marketing methods. Digital marketing can be said to encompass everything and can include content marketing, social media marketing, pay-per-click, content marketing, native marketing, office automation, email marketing, SMS marketing, guerrilla marketing and online public relations. And because digital marketing can include a wide range of advertising and multiple branches, surely in the world of competition it can get you to the top of the rankings and you can climb the stairs and take advantage of digital marketing. Be the first word in a competitive world.
Now, in light of the numerous methods described above, one question arises:
How to Make Successful Environmental Advertising?
The advertising methods mentioned above are all duplicate and are 100% used by your competitors and the only way to make your advertising look different is to look fresh. It's a new idea and creativity, and a small advertising trick that will surprise the audience can easily put you in a higher position than your competitors.
Choosing the right channel for advertising: As you said, you need to know your audience well and advertise where they are, such as if you advertise on the radio and spend a lot of money, but your audience only meets once a year. Don't go radio and not want to listen to the radio Your advertising costs are definitely gone.
Post-design and pre-implementation advertising review and evaluation:
Before designing your ad, first evaluate the customer's comments, and after evaluating and designing the idea and ad, again, indirectly review the audience's opinion, don't sketch your design, and only indirectly survey, Make sure your plan is brought up on a banner.
Brand reputation: Environmental advertising for a brand brings credibility and any brand that has a lot of advertising in many areas is definitely recognized by all audiences, for example brands such as LG, Samsung, Nike, BMW, Hyundai and others. .. Everyone is known for their extensive advertising, many people may not have used these products at all, but because of the advertising and popularity of these brands they are well known and they all know these companies even if they Their products have not been used. Billboard advertising is one of the ways that all business owners use it and can introduce your brand to the target audience as a circular advertisement.
Matching Environmental Factors: Depending on the type of advertising you are doing, consider the environmental factors and conditions, for example the signboard is made of metal and is very durable because it is in different weather conditions. But there is no such tool as a banner.
Colors in Advertising: The Psychology of Colors in Advertising speaks completely about the benefits and disadvantages of all colors and you need to have a background in marketing to have effective advertising and use the right color combination in your advertising. Color plays a very important role in advertising, and especially the importance of color in billboards and billboards can play an important role in highlighting the words of the ad and influencing the audience's visual mind.
Urban advertising seen: Advertisements should be designed to be viewed within a short period of time, such as on-road and highway advertisements because drivers are passing at high speeds in order to view them. Your ads only have a few seconds, in that few seconds the advertising message must be so powerful and short that it can play a role in the viewer's mind in just a few seconds.
The Simplicity and Complexity of Urban Advertising: The simpler the message, the easier it is to read and the faster it sits in the mind, provided the message is specific and melodic.
The benefits of environmental advertising:
Environmental advertising promotes your brand to the public and can make more money.
Advertising is the best way to gain more profit and sales.
Without advertising your goods and services will not be known and discussed.