Joined: 01 Nov 2018
|Posted: Mon Oct 07, 2019 3:10 pm Post subject: https://saftysign.ir/billboard-advertising
|Before Christ, people painted paintings on the walls of the caves, and later discovered a poster in the city of Tabas that claimed to be a fugitive slave. Over the centuries, the Greeks used wooden columns called the Axon to inform, and then, in the year 5 BC, Europeans installed their advertisements in city squares or public buildings.
In the year 4 stone printing was invented and in the first school of posters was founded, in the year 5 by the mechanization of equipment, posters, new models and designs were unveiled, and after the industrial revolution machines for cutting and printing paper and The shade of colors was invented by these shades of dots that created three-dimensional patterns.
In the 19th century, with the expansion of highways and roads and the increase in the number of people traveling by car, billboards replaced wall-mounted visual media as anadvertising tool made of wood, iron, paper. And the image was formed.
The growth of print and advertising continued until the camera was invented in the second half of the nineteenth century, and photography provided new avenues for better and more effective advertising.
In the early twentieth century, no country could compete with the United States in advertising and posters, and because of the lack of laws regarding the size and location of ads, everyone was installing ads and posters at every place until the poster was insured. And the timing of its installation on the wall was seriously discussed.
With this rule, the wall owner had to get permission and then the advertiser could use all parts of the wall to install his poster.
At that time, poster posters began to sell billboards in different shapes, square or rectangular, with two pieces of wood mounted on the boards.
As the car industry expanded and people moved to different geographic locations, advertisers began to install electronic billboards on the roads.
Billboards were widely used in the 20th century, and advertisers tried to prove and sell their goods and services in good quality, but by the middle of the 20th century, advertising agencies found that if they used a slogan or SMS messages are used to promote and sell products more effectively.
Nowadays, different lighting techniques and short animated texts are used to fully promote the product or service when passing cars in front of billboards.
In fact, the word billboard refers to boards or rentable surfaces in the signboard culture that have a special molding and mounting position and a new ad will be inserted after the lease term expires.
Billboard Position in Advertising:
Billboards are one of the simplest and simplest forms of advertising that have a special place in advertising and utilize visual elements such as the content of an ad poster or brochure prominently, in different sizes and varied lighting, consistently Or mobile are exposed to the public.
With the right composition and attractive design, it attracts attention from a distance and delivers the desired product or service to the public.
Because of its location in open-air urban areas and the considerable amount of advertising on it, it is one of the best and most effective advertising tools by the large population.
Construction and installation must be coordinated with urban and municipal engineers, and the beauty of the city must be preserved.
The message displayed on the billboard must be understandable, fast-moving, visible, and clear in order to affect the audience.
Because billboards are separated from each other and there is distance between them, so you can use multiple billboards to advertise your product or service. These successive billboards are reminiscent of each other and make them more attractive. And as a result, the ads get better.